Specialties in Graphic Design

Graphic Design Buena Park CA is the artistic field, profession and educational discipline whose main activity is in creating visual communicative signals intended to convey certain messages to specific social groups, for specific purposes. The message conveyed depends on the purpose of the communication, whether to inform entertain, or sell. Graphic Designers are creative artists who create and use visual communication technology to communicate and promote various products. The most common graphic design techniques used by Graphic Designers are Logo, Typography, Wording, and illustrations.

Logo a symbol or a drawing that usually stands alone representing a company, organization, or brand. It is a visual communication tool that conveys a company's identity. A logo helps in popularizing a product or service. Most Graphic Designers are experts in creative logos.

Typography is a set of written characters such as numbers, alphabets, and symbols. It is an essential component of any graphical representation and it is also considered as the foundation of all graphic designs. It helps in establishing visual identity. Good visual examples of Typography are Baden's Night Runner, Iron Man, Transformers, Batman, and Harry Potter.

Wording a set of words associated with a concept or idea. It is used as the medium of expressing ideas and emotions through images. It is one of the most important elements of graphic design. It is very important for a designer to be aware of the word usage, size, and font types. Examples of good word usage are: Home, I, My, Work, on the go, etc.

Illustration an example of visual representation that conveys a message. In visual communication, illustration conveys much more than mere words. Good example of illustrations are paintings, and photography. Examples of poor example of illustration are video games, movies, TV shows, and comics. In order to communicate properly, designers must be very careful about the illustration style.

Video a sequence of moving images that viewers can watch or pause. This element of graphic design enhances visual communication. Good example of video examples are movies, television shows, and music videos. The use of animation, 3D graphics, and other such techniques makes video an integral part of graphic design. In order to make a visual communication appealing, designers create beautiful and eye-catching movie posters, business cards, websites, and many other things.

Alignment the position of elements without regard to size, shape, or direction. Elements can be placed anywhere on the page; however, the arrangement must make sense. A good visual example of this is the alignment of text on a white background. Elements that are arranged in a random manner or without a relation between them will not be able to create a visual connection or understanding. For example, if two elements have an unequal distance apart from each other, viewers may not understand the relation between the two elements.

Organization the arrangement of different elements so that readers can easily follow the content of the page. An effective layout of graphic design involves taking an object and organizing it based on its function. This organization can be visual, logical, or a combination of the two. For example, in packaging, manufacturers organize objects according to their size, color, shape, and other relevant characteristics. In graphic design, good visual examples include a tree diagram, a hierarchy of words or images, a logo with its color scheme and shape, and so on. In order to create a visual connection between different elements, designers place them in an appropriate order.

Brand Identity in graphic design is a way of communicating the uniqueness of a product or service. It aims to endorse products or services by representing them in a unique manner. When designing for brand identity, designers work closely with customers so that they can create an identity that the customer can relate to.

Environmental Graphic Design involves visual elements that create environmental impact. These visual elements are essential in increasing people's awareness about the environment. For example, a green logo that represents a particular brand can convey a message regarding the company's environmental efforts. In environmental graphic design, professionals work closely with clients to create appealing images that communicate their environmental commitments.

Visual Communication These include using images to convey messages, sharing information through pictures and images, and creating a visual library of images. Graphic designers use several techniques to effectively communicate their message to their clients. A comprehensive visual communication plan should be implemented in order to gain maximum advantage from visual communication techniques.